Hyeong Choi
Born in South Korea and based in Los Angeles, C. Cliff is an AI creative coder, sound designer, Visual programmer, and DJ who works in hip hop and Underground Dance music. A versatile and forward-thinking artist, C. Cliff’s career has ranged from performing in the South Korean club scene to studying cutting-edge music industry technology at Berklee College of Music, to CalArts, where he is currently working toward his MFA in Music Technology. 

He has become one of the most promising young talents in LA’s thriving scene and is poised to emerge into national prominence at any moment. His creative artistry has participated in many different innovative projects including a VR exhibition in MODA Atlanta collaborating with artist John Tejada, creative sound creation for fashion brand "Songzio" showcase for their 22SS fashion collection "Apparition". He is currently working on his online art showcase integrating AI machine learning generating abstract visuals.

C. Cliff is a unique artist with a unique sound and creative coding mind developed through experiments with a variety of synths, samplers, and processors. He devotes himself to bringing out the best in every track he’s working on, whether it is hip hop, house, or somewhere in between.